There is a critical need to establish industries that identify with the efforts that address the issue of peace. The industrial military complex is exceptionally profitable. And unless there is a competitive advantage in business that supports peace there will always be interest in stirring conflict and war. While it could be argued that every business that isn’t directly associated with the administration of conflict is a business of peace, they are not strong voices against conflict when it arises. In fact, most businesses will adapt their mission to support conflict.
The industry of peace must be self-sustaining, and within a world driven by profits it is imperative that those who support peace start finding and claiming business segments as their area of expertise and then dominate those markets.
The spirit of entrepreneurship is alive and well, and I have no doubt that there are many businesses that may be excellent matches to the industry of peace. But we must ensure that the people who create these supportive industries do so with a primary intention of creating methods and opportunity to spread peace without conflict. I am aware that it sounds somewhat nebulous, but consider that the business of war thrives on the execution of conflict. The industry of peace must thrive in peace and be so closely tied to economic prosperity that the idea of conflict disrupting those businesses out weigh the consideration of armed conflict.
Businesses aimed at restoring our ecology may be a good area to start. As more is discovered about the true value of our natural habitat, there may be real value in protecting and expanding those environments. There have been studies focusing on the cost of destroying forests and ecosystems as opposed to securing and expanding them. While it is difficult sometimes to quantify an ecosystem, many people are starting realize that there is more profit in keeping them than there is in their commercial resource value. It is not an understatement to say that the market is wide open to new ideas and opportunity.
It’s important to realize that to create real change, you don’t need to be an entrepreneur or risk your financial resources. There are many programs that, for a small investment, can create change on a large scale, but it is incumbent on the producers of those services to engage and help people understand the true value of what they are investing in. With that said, it should be noted that the Institute of Policy Studies reported in 2017 that roughly eleven cents of every dollar went to Pentagon corporate contractors. Stated another way, the average taxpayer gave an entire months earnings to Pentagon contractors. We are not debating the relative value of those efforts, only stating that if peace is to be competitive there is a long way to go in terms of financial parity. Ultimately, consumers will make the decision, but it is the responsibility of environmental restorative businesses to articulate the value of their actions.